The work for updating the visual appearance of the film and advertisement agency Smartfilm has been going on for quite a while now. And for the 15th anniversary of the company this autumn, it will be time to reveal what has been in the making. Stay tuned.
Took the time to evaluate a Nikon D800 with a selection of lenses on the windy shore of Hovs Hallar in Northern Scania back in May. A fantastic camera in many ways, and certainly a very beautiful place for it to capture. Shifting whether, foaming water and the magnificent colours of the cliffs made it easy to find motifs, yet creating a challenge to capture all the wondrous nuances.
The year started with shooting a short film together with my brother Anders, cinematographer and co-founder of Smartfilm in Limhahm-Malmö. The film, entitled Mindset, has been backed by a brilliant team of people both behind and in front of the camera and is currently in post production at Smartfilm. The music for the film will be produced by Neurobash together with Ro13 that will make a grand comeback this year since a very long silence. So glad that they agreed to be on board. More updates soon.
With a changed concept for the new Neurobash album the graphics and overall feel of advertisement and promotional photographs had to be updated. To reflect the harsher sound palette of the resulting new material on DOCTRINE we decided to go for a monochrome look resembling the earliest material of the band – back to the origin – yet taking on an entirely new colour palette.
The photographs where taken with a full sensor camera and lenses for a wider depth of field. The filmed material was produced in the same style.
It was that time of year again and I decided to continue my tradition of creating a Christmas countdown with entertaining images for the amusement of myself and my closest – although the concept seems to spread in a wider circle for each year. Although much appreciated,
As I did not want to continue with the exact same concept from the year before, I decided that the new calendar should consist of hand-drawn images in a style derived from a concept for a number of children’s-books that I came up with a couple of years ago. Nothing all to revolutionary, yet quite effective. Inked originals are scanned in high resolution and then coloured digitally with Photoshop and my trusty Wacom Intous3. The result is simplistic and colourful.
The general rule that I set for myself rather than simply creating fun images (primiarily) with Christmas or winter themes, was that every picture should always somehow relate to the number of the day the respective image was released. This proved not to be all that easy, and sometimes more clearly perceivable to the viewer than on other times, but a fun challenge indeed. And yes, the result quite often turned out quite nerdy indeed. But this audience, I am sure, is surely not surprised.
The result was spread via my personal Facebook page, and via Instagram.