product design

Formidaniel Book trailers

After having seen quite a few bad examples of book trailers I decided to develop a better way to market books on social media and webpages. But for a more reasonable budget than usual. About three months later, following an initial trial with a selected few customers, the offer is now a part of the […]

Formidaniel and taking matters into your own hands

I have worked as a freelancer for quite some time, in order to take on work that I really enjoy doing but could not take on as an employee where I was currently working. During the years I have accumulated more and more projects and customers and although the intention has never really been to […]

Sledgehammer Brewing special release

Special edition label design for a limited release from Sledgehammer Brewing Company Sweden. It is not every day that you get a beer dedicated in your name. Very proud to have mine and my graphics on this one, and that it is named after one of my earliest music releases at that. All in Art […]

Sledgehammer Brewing label designs

The first batch of label design for Sledgehammer Brewing Company Sweden is out along with the amazing brews of the local brewery with international ambitions. A truly colourful and fun range to work with with an overwhelming positive response. really looking forward to the continuation of this.

Visual Identity for Sledgehammer Brewing Company

The year continues with the ongoing creation of a visual identity for Trevlig helg! bold new Sledgehammer Brewing Company of Sweden. The name and logo of the brewery was inspired by the nickname of founder and master brewer Fredrik “The Sledge” Lind. The symbol is a stylistic hammer of Thor from ancient nordic mythology – […]

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Buddy – 10 years later

Ten years after coming home from Germany, where I spent about a year and a half on a design agency based in Düsseldorf, I found these quick renders for a prize that I designed for a local award. The theme was anti-bullying through a nation-wide initiative and help program. The intention was to create a […]

Concept Design - Protoplasma Analogue Synthesizer - standard version with physical interface

Protoplasma Synthesizer and wireless controller

Concept Design – Protoplasma digitally controlled analogue synthesizer and dockable wireless interface option. Intended in two versions: Standard Edition with physical interface for direct control and RAW Edition for use with computer/DAW and with optional wireless interface (primarily intended for live use of the instrument). Concept design developed during industrial design studies at Lund University […]

LED-Companion design project - intro

LED Companion – The Development of a Lighting Solution for Medical Care in the Home Environment

My thesis work at the Master Program of Industrial Design at Lund University in Sweden from 2007. The resulting report and prototype was aimed to find a solution to increase patient security for medical care and assistance in the home environment. As it is steadily becoming an increasingly popular option, but is typically lacking proper […]