Formidaniel and taking matters into your own hands

I have worked as a freelancer for quite some time, in order to take on work that I really enjoy doing but could not take on as an employee where I was currently working. During the years I have accumulated more and more projects and customers and although the intention has never really been to go full out, last year I found myself in a position where I really needed a change. Not the least for my own well being.

So I decided to try this and see where it leads me. And I am pleased to say that things are working out quite nicely so far. Despite the pandemic, I have had the opportunity to work on fantastic projects for new and old clients since the forming of my own company, Formidaniel AB.

And yes, the company name is sort of a pun. If you know me, you also know I am really not one to boast. But when it comes to work, I expect nothing less than the formidable from myself. And since form is what it all is all about – the name was too fun to leave unused.

So, since October last year I am officially running my own company, and since this January this is what I do full time. Or at least as much as possible, leaving extra hours for relaxation and finding new inspiration. A thing which is well needed after being in a bad place for a while.

I am eager to find what the future holds. And I can promise, the times ahead will be very exciting indeed.

Formidaniel icon logo in retro style with an Art Deco style background in cut out brass finish against a dark background.
The visual identity of the company showcased together with a template for an invoice.
A screenshot from my new company home page, with the logo and graphic profile of Formidaniel AB implemented, and the colourful artwork of Sledgehammer Brewing showcased on the front page.