Sep
7

The Fantastic Teaser

I had the pleasure to create a video teaser for the major book event in Sweden – the Göteborg Book Fair. More specially for Fantastikgränd – a group of around 20 publishers and authors of Fantasy, Science Fiction and Horror books.

As the fair of 2020 will be more or less digital, the usual free book with samples from the works originating from Fantastikgränd this time around will be a downloadable e-book. And as the exhibiters can’t reach visitors in the normal way, it was decided that a book trailer or teaser would be the ideal way to spread the word.

As the fantastic genres in question are real favourites of mine I was delighted by being asked to create marketing material for the e-book.

The eye-catching intro for the trailer was created as digital paintings combined with various photographs and then animated in Adobe After Effects. Editing and texts where created in a combination by After Effects, Illustrator and Premiere. I spent some extra time on creating custom wipe-effects for the revealing of books, to create a dynamic and interesting look.

The teaser was created in 4:5 format for the most dynamic use on various social media platforms. Also 9:16 adaptations where made exclusively for Instagram Stories.

The final result can be viewed right here: Vimeo Book Trailer showcase.

Digital illustration combined with creative photography.
The end screen of the teaser. In aspect 4:5.

Aug
18

Book trailer premiere

After having seen the need for a more interesting way to present new books on social media for some time now, I have launched a new project with a selected few clients. Well, certainly book trailers is nothing completely new. But a smart combination of motion graphics, video editing, visual effects, sound design and music production all in one package is a quite interesting creative staring point.

First out is a book trailer that I created for my friends, crime authors and now also married couple, Kerstin & Johan Höfler. The book trailer or teaser was created exclusively for social media by the authors and the publishing house Ekström & Garay in Lund, Sweden.

The book itself is the reworked first novel of a trilogy by the couple. And an outstanding example of the genre Malmö Noir.

The trailer, alongside a selection of others that I have created can be found on my official Vimeo page.

Jul
27

Classic Darkness Book Cover

It is not all that often that you get to design the cover of an anthology in which your work is featured. And then suddenly it happens. In this case I was asked by Darkness Publishing to design a cover for the short story anthology DARKNESS KLASSIKER, which contains reinterpretations by a selection of classic story tales.

The book is the latest in a series of titles with similar themes – based on H.C Andersen stories, the tales of brothers Grimm and also Arabian Nights. So the basic task was simple: keep things similar. But darker. In black and silver.

The design was based on previous illustrations created by Ulrica Edvinsson Sundin. I decided for a slightly more gritty look, and redesigned everything from the basic texture and bevel effect to the ornaments and title. To complete the design, a new cover illustration was also needed.

The tales of this book all have one quite obvious thing in common: All have been reinterpreted by Disney more or less recently. Hence, a certain castle in Florida seemed like a fitting illustration for the cover. To fot the style of the previous covers, however, the style of the illustration must be kept very simplistic – almost childish in character. It took a few tries with the charcoal pens to get it right.

The feedback from Darkness Publishing, reviewers and the authors have been very pleasing so far. I am really looking forward to the finished book. Not the least, to read the rest of the interpretations.

Apr
17

Aeongate updated logo and web design

The label and creative studio AEONGATE was one of my first design projects, starting already around 1995-96 with a simple logo design. Which later evolved into several evolved versions. The last major update was made in 2007 where the logo was based on Daniel Pelavin‘s eminent Art Deco inspired typeface ITC Anna.

I really enjoy that typeface which has a nice retro touch and a pleasant geometric style that suits AEONGATE well. But an update has been long overdue, and the need for both a more modern look and abetter working graphic mark has grown even more apparent with the recent focus on digital services.

To keep true to the geometric ambitions of the original logo, I created a new one with simplified forms, yet with more negative space. Some letters clearly remind of the previous logo for recognition.

The updated webpage of AEONGATE was a suitable test ground for the updated logo and mark where it can be clearly seen to work together with the refurbished web design, complete with fresh image material created especially for the site as part of the graphic profile.

Feb
4

Charcoal sessions

Gave way to the urge to rediscover charcoal painting recently. Far to long since, for sure. Also, the technique was well suited for an ongoing artwork project so it proved to be time well spent.