The new visual identity of Smartfilm is now unfolding – first on social media and later with an updated webpage to follow in autumn.
The guidelines of the identity has been purposely set quite loosely in order to inspire to experimentation foremost in moving formats. A wide range of colours and a basic set of icons / symbols will allow for later developing and adaptation of styles for various productions, of course extending to physical media.
Just finished the final poster designs for Karen Helene Haugaards short film “Min Pappa dog Varje Kväll / Father died Every Night”. The graphic and typography design for the films was finished up earlier on together with the final editing of the film.
Premiering at the PIXEL short film festival in Ystad Sweden, Karen Helene Haugaards film took home an award for best acting and also received the honorary award.
Reading the credits carefully on the silver screen or online, will reveal my contribution as sound recorder and editor of the final version, alongside additional music and sound design for the film score. Very proud to be part of this wonderful and committed team.
As part of the traditions of Christmas, I take some odd hours of during the hectic ending of the year to produce a Christmas calender/countdown on Facebook and Instagram. Each year I select at theme and work thorough 24 images to be released during December. Not that I really have the time – but creating these images for my own personal amusement and with goals and management that is completely my own, severs to force my own creativity onwards and partly as self therapy.
This years theme was alternative Christmas tree ornaments, with the ambition to create semi-photo realistic images of beauty and wonder. I took the time to explore different technical aspects of drawing materials and moods, solely with the help of Adobe Illustrator and Photoshop. Only the rudimentary 3D-possibilities of Illustrator was used as a base to create the three dimensional look of the images together with own photographed material and textures. The exceptions here is some free photos from NASA and a few borrowed details from a selected few stock resources.
The work for updating the visual appearance of the film and advertisement agency Smartfilm has been going on for quite a while now. And for the 15th anniversary of the company this autumn, it will be time to reveal what has been in the making. Stay tuned.