Visual Identity for Sledgehammer Brewing Company

The year continues with the ongoing creation of a visual identity for Trevlig helg! bold new Sledgehammer Brewing Company of Sweden. The name and logo of the brewery was inspired by the nickname of founder and master brewer Fredrik “The Sledge” Lind. The symbol is a stylistic hammer of Thor from ancient nordic mythology – combined with a modified sans serif.

The visual identity contains numerous versions of the logo for different use, a basic colour scheme inspired by shades of malt and beer, font recommendations, pattern designs derived form the logo symbols and a basic label design – and also a proposal for premium releases, planned further ahead. And more is to come.